
Before trying to get your website to rank on Google, it might be time to look at your keyword mapping strategy.
๐ Keyword Mapping?
Keyword mapping is the process of assigning specific keywords to individual pages on your website. Instead of stuffing every page with the same terms, you’re strategically spreading out your keywords to make each page powerful in its own niche.
Think of it like this:
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Homepage = Brand-related keywords
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Service Page = “Best [Your Service] in [Your City]”
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Blog Post = Answering specific questions your audience searches for
๐ฏ Why It Matters?
- Helps search engines understand your content better
- Avoids keyword cannibalization (competing with yourself!)
- Improves your chances of ranking for more keywords
- Keeps your site structure clean and user-friendly
๐ Where to look? Do this before start your website:
Start with a list of keywords you want to rank for. Then map them to existing pagesโor create new ones if needed.